{"id":51029,"title":"Interview With our Founder Scott","description":"An interview with our founder Scott who shares his thoughts on fast fashion, the company ethics and plans for the future.","content":"

The Story Behind Phoenix Ashes & Co<\/strong><\/h1>

\u201cPhoenix Ashes & Co isn\u2019t just clothing. It\u2019s renewal, responsibility, and the belief that everything we create should have a life beyond its first.\u201d<\/em>
\u2014 Scott, Founder<\/p>

Q: Scott, how did Phoenix Ashes & Co begin? What inspired the brand?<\/h3>

Phoenix Ashes & Co was born from the simple idea that we can do better.<\/p>

Clothes shouldn\u2019t be disposable. They shouldn\u2019t harm the planet or the people who make them. And they shouldn\u2019t exist only to be worn a handful of times before ending up in landfill.<\/p>

I wanted to build a brand based on renewal \u2014 on circularity \u2014 where clothing can be worn, loved, and eventually returned to be transformed again. That\u2019s where the name \u201cPhoenix\u201d came in. Rising from ashes felt like the perfect symbol for what I wanted this brand to represent.<\/p>

From day one, I committed to using GOTS-certified organic cotton<\/strong>, renewable energy<\/strong>, and a closed-loop model<\/strong> where worn-out garments can be sent back and recycled responsibly. It\u2019s clothing with an afterlife \u2014 and that\u2019s the heart of our mission.<\/p>

Q: Sustainability is clearly at the core of Phoenix Ashes & Co. What does it mean to you personally?<\/strong><\/h3>

For me, sustainability isn\u2019t an optional extra \u2014 it\u2019s the foundation of everything we do.<\/p>

It means choosing organic cotton because it\u2019s safer for farmers, safer for soil, and safer for everyone who wears it.
It means powering production with renewable energy to drastically cut our environmental footprint.
It means designing clothing that\u2019s built to last \u2014 and built to return.<\/p>

One thing I\u2019m deeply proud of is our free return circularity program<\/strong>. When your Phoenix Ashes & Co clothing has reached the end of its life, you send it back. We recycle it or remake it. That\u2019s true circular fashion: nothing wasted, everything reborn.<\/p>

To me, sustainability is simply respecting the planet that supports us. And that respect guides every choice I make for the brand.<\/p>

Q: What challenges have you faced building a sustainable brand?<\/strong><\/h3>

One challenge has been helping people unlearn the habits created by fast fashion. When clothing is cheap and disposable, sustainability becomes an afterthought \u2014 or something people assume is too expensive.<\/p>

But when people try our products and feel the difference, they understand that sustainable clothing isn\u2019t just \u201cbetter for the planet,\u201d it\u2019s better quality, full stop<\/em>.<\/p>

Another challenge is cost. Ethical choices aren\u2019t the cheapest choices. But I\u2019ve always believed that doing things right is worth more than doing things quickly.<\/p>

Circularity education is also ongoing. Most people don\u2019t think about what happens at the end of a garment\u2019s life \u2014 but they should. And we\u2019re here to change that mindset.<\/p>

Q: Where do you want to take Phoenix Ashes & Co next?<\/strong><\/h3>

This is the part I\u2019m most excited about. On top of our direct to customer products via our website we hope to be:<\/p>

Supplying Touring Artists with Sustainable Merch<\/strong><\/h3>

In the near future, I want Phoenix Ashes & Co to partner with touring musicians, comedians, and performers<\/strong> to supply all their merchandise \u2014 sustainably.<\/p>

Why? Because merch tables shouldn\u2019t be full of fast-fashion shirts printed cheaply just to be thrown away after a tour. Artists deserve better. Fans deserve better. The planet deserves better.<\/p>

Our vision is simple:<\/p>

  • Tour merch made from GOTS-certified organic cotton<\/strong><\/p><\/li>

  • Printed responsibly using renewable energy<\/strong><\/p><\/li>

  • Designed with circularity in mind \u2014 worn-out items can be returned and remade<\/strong><\/p><\/li>

  • No plastics, no wasteful production, no throwaway tees<\/strong><\/p><\/li><\/ul>

    And most importantly:<\/p>

    For every product sold at an artist\u2019s show, a tree will be planted.<\/strong><\/h3>

    One tee = one tree.
    One hoodie = one tree.
    One tote = one tree.<\/p>

    This means artists can tour knowing their merch isn't just supporting them \u2014 it\u2019s actively healing the planet.<\/p>

    I want Phoenix Ashes & Co to become the go-to sustainable merch provider for the entertainment world. Whether an artist plays to 50 people or 50,000, their impact can be positive.<\/p>

    We\u2019re already laying the groundwork for this initiative \u2014 and I cannot wait for it to become a reality.<\/p>

    Q: What\u2019s your favourite part of running this brand?<\/strong><\/h3>

    Seeing people connect with the clothes.
    Seeing customers return their worn-out pieces to be recycled.
    Seeing the community grow around sustainability, kindness, and creativity.<\/p>

    Every message from someone saying, \u201cThis is my favourite tee now,\u201d reminds me we\u2019re building something meaningful.<\/p>

    Designing new pieces is also a joy. Every collection feels like a chapter in the story of what Phoenix Ashes & Co stands for.<\/p>

    Product Spotlights<\/strong><\/h3>

    A closer look at some of our favourite pieces.<\/em><\/p>

    \u2b50 1. The 100% Organic Men\u2019s Tee<\/strong><\/h3>

    This is where essentials meet ethics.
    Soft, breathable, and made from premium organic cotton \u2014 it\u2019s the kind of tee that becomes your go-to without trying. Perfect alone, perfect layered. The fit stays true even after repeated wears because quality matters.<\/p>

    What I love most is that this tee embodies our philosophy: simplicity, comfort, and sustainability without compromise.<\/p>

    \u2b50 2. The \u201cHustle, Loyalty, Respect\u201d Tee<\/strong><\/h3>

    This design carries a message \u2014 a reminder of what drives us.
    Printed using low-waste, water-based inks on organic cotton, it\u2019s bold but conscious. It\u2019s become a fan favourite for a reason: it speaks to people who live passionately and stand by their values.<\/p>

    \u2b50 3. The \u201cBy Being Kind\u201d Tee<\/strong><\/h3>

    This one is close to my heart.
    It\u2019s gentle in style but powerful in meaning. A reminder that kindness is a choice \u2014 and a responsibility. Ethically made, vegan, plastic-free, and soft enough to become an everyday staple.<\/p>

    When people wear this shirt, they\u2019re carrying the message of Phoenix Ashes & Co forward.<\/p>

    Q: What advice would you give someone wanting to shop more sustainably?<\/strong><\/h3>

    Start small. Start curious.
    Ask where your clothes come from and what they\u2019re made of. Choose quality over quantity. Support brands that offer transparency and responsibility, not just marketing words.<\/p>

    And most importantly: think about the end of a garment\u2019s life<\/strong>. Clothing shouldn\u2019t die in landfill \u2014 it should be part of a cycle.<\/p>

    When you buy from Phoenix Ashes & Co, you\u2019re joining that cycle.<\/p>

    Closing Thoughts<\/strong><\/h3>

    Phoenix Ashes & Co isn\u2019t just a brand \u2014 it\u2019s a promise.
    A promise to make clothing that\u2019s better for the planet, better for people, and better for the future.<\/p>

    Whether you\u2019re wearing one of our tees, returning one for recycling, or one day buying merch at a show we\u2019ve partnered with, you\u2019re part of something bigger.<\/p>

    Thank you for supporting the rise of the phoenix \u2014 and the rise of conscious, circular fashion.<\/p>","urlTitle":"interview-with-our-founder-scott","url":"\/blog\/interview-with-our-founder-scott\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/interview-with-our-founder-scott\/","fullUrl":"https:\/\/phoenixashesandco.co.uk\/blog\/interview-with-our-founder-scott\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1753802141,"updatedAt":1765741520,"publishedAt":1765741519,"lastReadAt":null,"division":{"id":225671,"name":"Phoenix Ashes And Co"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/cckzs3bjj1jkurnqjeuj1iecafjcevole6mj9dditn6ypnh9.jpeg","thumbnail":"https:\/\/images.podos.io\/cckzs3bjj1jkurnqjeuj1iecafjcevole6mj9dditn6ypnh9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/cckzs3bjj1jkurnqjeuj1iecafjcevole6mj9dditn6ypnh9.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":23697,"title":"Ocean Plastic","url":"\/blog\/ocean-plastic\/","urlTitle":"ocean-plastic","division":225671,"description":"OCEAN PLASTICS POLLUTIONA Global Tragedy for Our Oceans and Sea Life Plastic accumulating in our oceans and on our beaches has become a global crisis. Billions of pounds of plastic can be found in swirling convergences that make up about 40 percent of the world's ocean surfaces. At current rates plastic is expected to outweigh all the fish in the sea by 2050","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/ixov3jhuqqblrsxlxcncvcd9ptfcybd6tdfludbmhf2hjvfw.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ixov3jhuqqblrsxlxcncvcd9ptfcybd6tdfludbmhf2hjvfw.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":23533,"title":"10 Ideas To Become More Sustainable","url":"\/blog\/10-ideas-to-become-more-sustainable\/","urlTitle":"10-ideas-to-become-more-sustainable","division":225671,"description":"We take a look at ten ways to live more sustainable.\n\nGlobal warming is becoming a more pressing issue as time goes on. Our environment is directly impacted depending on the decisions we make. Swapping daily tasks and products for more sustainable\/eco friendly alternatives can reduce the effect we have on the environment. Here we look at 10 ideas we may want to adopt to help us live more sustainably. Taking on 1 of these ideas can make a difference but taking on several can make an even bigger difference. Some of these ideas can also save you money too.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/ap2womjxbmbwc7abe5dzfctzojkukvprl6qebazbuv7f6tse.jpeg.jpg?w=1140&h=855&z=1.1&fx=0.49042821371213&fy=0.45454545454545","banner":"https:\/\/images.podos.io\/ap2womjxbmbwc7abe5dzfctzojkukvprl6qebazbuv7f6tse.jpeg.jpg?w=1920&h=1440&z=1.1&fx=0.49042821371213&fy=0.45454545454545"},"hidden":0},{"id":45007,"title":"Eco-Friendly Clothing: How Ethical Production Shapes Fashion Sustainability","url":"\/blog\/https-app-blaze-ai-docs-sustainable-fashion-economy-mn-geq-4-i-igx-ovnx-93-f-3-uh-ijt-len-p-40-jdm\/","urlTitle":"https-app-blaze-ai-docs-sustainable-fashion-economy-mn-geq-4-i-igx-ovnx-93-f-3-uh-ijt-len-p-40-jdm","division":225671,"description":"Eco-Friendly Clothing: How Ethical Production Shapes Fashion SustainabilityIn today\u2019s world, where the impact of our choices on the environment is more evident than ever, eco-friendly clothing is stepping into the spotlight as a game-changer in the fashion industry. By embracing sustainable fashion, we not only look good but also feel good about the ethical production practices that preserve our planet. This shift towards a circular economy in fashion is empowering consumers to make choices that align with their values, supporting brands that prioritize fashion sustainability","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5h8cq5s4nytiuih2py9zecox2fqw9nedxwjqduiroofm4yoa.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5h8cq5s4nytiuih2py9zecox2fqw9nedxwjqduiroofm4yoa.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}