{"id":248867,"url":"\/sustainability\/","layout":"standard","version":"2022-06-24T13:08:02.000000Z","blocks":[{"id":1656363,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":1656364,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":28045533,"value":"Sustainability"},"copy":{"id":28045534,"value":"Sustainability is very important to us and is the mainstay of our brand, from the growing of the cotton right through to the packaging that your goods are sent in."},"titleColor":{"id":28045535,"value":"#{banner.title.color}"},"titleBackground":{"id":28045536,"value":"#{banner.title.background.color}"},"copyColor":{"id":28045537,"value":"#{banner.copy.color}"},"copyBackground":{"id":28045538,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":28045539,"value":"95%"},"textShadow":{"id":28045540,"value":"#{banner.text.shadow}"},"buttonBorderRadius":{"id":28045542,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":28045543,"value":"#{button.primary.color}"},"buttonStyle":{"id":28045544,"value":"secondary"},"buttonSize":{"id":28045545,"value":"standard"},"overlayOpacity":{"id":28045546,"value":"0.15"},"overlayColourStart":{"id":28045547,"value":"#000000"},"overlayColourEnd":{"id":28045548,"value":"#000000"},"overlayDirection":{"id":28045549,"value":"90"},"image":{"id":28045550,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/qcxt69zias6nykl1jsfvgfoasgmbn2jm38w9jfh0762xsjig.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":28045551,"value":null},"media":{"id":28045552,"value":"image"},"align":{"id":28045553,"value":"center"},"verticalAlignment":{"id":28045554,"value":"center"},"font":{"id":28045555,"value":"#{heading1.font}"},"actions":{"id":28045556,"value":"[{\"text\":null,\"href\":\"#\"},{\"text\":null,\"href\":\"#\"}]"},"padding":{"id":28045558,"value":"6"},"fullWidth":{"id":28045559,"value":"1"},"fullBackgroundColor":{"id":28045560,"value":"#{banner.fullBackground.color}"},"conditions":{"id":28045561,"value":"[]"},"videoThumbnail":{"id":62034365,"value":null},"published":{"id":62034367,"value":"1"},"type":{"id":68206008,"value":"standard"},"borderRadius":{"id":68206009,"value":"0px"},"template":{"id":68206010,"value":"slide"}}}],"properties":{"mode":{"id":28045524,"value":"slideshow"},"speed":{"id":28045525,"value":"10000"},"navigation":{"id":28045526,"value":"0"},"padding":{"id":28045528,"value":"3"},"fullWidth":{"id":28045529,"value":"1"},"fullBackgroundColor":{"id":28045530,"value":"#fff0"},"conditions":{"id":28045531,"value":"[]"},"limit":{"id":62034362,"value":"1"},"published":{"id":62034364,"value":"1"},"template":{"id":68206007,"value":"slideshow"}}},{"id":1656366,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":28045592,"value":"

What sets us apart from others?<\/span><\/h3>

We are deeply concerned with the plight of the planet and make sure every part of our production does not further impact it in any way.<\/span><\/p>"},"borderRadius":{"id":28045593,"value":"#{text.border.radius}"},"textColor":{"id":28045594,"value":"#{text.color}"},"backgroundColour":{"id":28045595,"value":"#0000"},"truncateHeight":{"id":28045596,"value":null},"padding":{"id":28045598,"value":"3"},"fullWidth":{"id":28045599,"value":"0"},"fullBackgroundColor":{"id":28045600,"value":"#{text.fullBackground.color}"},"conditions":{"id":28045601,"value":"[]"},"template":{"id":28116484,"value":"text"}}},{"id":1656370,"type":"grid","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":1656371,"type":"_shadow_","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"shadowFor":{"id":28045666,"value":"pod"},"ratio":{"id":28045667,"value":"square"},"borderRadius":{"id":28045668,"value":"#{image.border.radius}"},"overlay":{"id":28045669,"value":"0"},"textColor":{"id":28045670,"value":"#{text.color}"},"textShadow":{"id":28045671,"value":"none"},"textAlign":{"id":28045672,"value":"center"},"horizontalAlign":{"id":28045673,"value":"center"},"verticalAlign":{"id":28045674,"value":"center"}}}],"properties":{"title":{"id":28045654,"value":"Products"},"href":{"id":28045655,"value":null},"mode":{"id":28045656,"value":"dynamic"},"limit":{"id":28045657,"value":"4"},"collection":{"id":28045658,"value":"all-products"},"breakpoints":{"id":28045659,"value":"{\"xs\":2,\"lg\":4}"},"itemFactory":{"id":28045660,"value":"pod,product"},"template":{"id":28045661,"value":"product-quad-gate"},"padding":{"id":28045662,"value":"3"},"fullWidth":{"id":28045663,"value":"0"},"fullBackgroundColor":{"id":28045664,"value":"#fff0"},"conditions":{"id":28045665,"value":"[]"}}},{"id":1656372,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":28045675,"value":"6"},"spacing":{"id":28045676,"value":"64px"},"font":{"id":28045677,"value":"#{newsletter.title.font}"},"title":{"id":28045678,"value":"Don't miss out."},"copy":{"id":28045679,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":28045680,"value":"0"},"backgroundColor":{"id":28045681,"value":"#0000"},"textColor":{"id":28045682,"value":"#{newsletter.text.color}"},"primaryActions":{"id":28045683,"value":"0"},"buttonBorderRadius":{"id":28045684,"value":"#{button.border.radius}"},"borderRadius":{"id":28045685,"value":"#{newsletter.border.radius}"},"mailingList":{"id":28045686,"value":16382},"template":{"id":28045687,"value":"newsletterSubscribe"},"fullWidth":{"id":28045688,"value":"1"},"fullBackgroundColor":{"id":28045689,"value":"#{newsletter.fullBackground.color}"},"conditions":{"id":28045690,"value":"[]"}}},{"id":1659718,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":1660999,"type":"grid","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":1661000,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":28144452,"value":"We are Vegan Friendly"},"copy":{"id":28144453,"value":null},"media":{"id":28144454,"value":"image"},"image":{"id":28144455,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/vdpnjobklpmjxujehjeoeh0z6f5zukaafmmrtssespl3iczu.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":28144456,"value":null},"autoplayInBackground":{"id":28144457,"value":"1"},"titleSize":{"id":28144458,"value":"1"},"overlay":{"id":28144459,"value":"1"},"href":{"id":28144460,"value":null},"borderRadius":{"id":28144461,"value":"#{image.border.radius}"},"template":{"id":28144462,"value":"pod"},"padding":{"id":28144463,"value":"6"},"fullWidth":{"id":28144464,"value":"0"},"fullBackgroundColor":{"id":28144465,"value":"#fff0"},"conditions":{"id":28144466,"value":"[]"},"ratio":{"id":28144467,"value":"square"}}},{"id":1661001,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":28144468,"value":"Organic"},"copy":{"id":28144469,"value":null},"media":{"id":28144470,"value":"image"},"image":{"id":28144471,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/l6meffkzlipt784yyuwhmij0hrvg67feyrfemdikhjwr8cx5.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":28144472,"value":null},"autoplayInBackground":{"id":28144473,"value":"1"},"titleSize":{"id":28144474,"value":"1"},"overlay":{"id":28144475,"value":"1"},"href":{"id":28144476,"value":null},"borderRadius":{"id":28144477,"value":"#{image.border.radius}"},"template":{"id":28144478,"value":"pod"},"padding":{"id":28144479,"value":"6"},"fullWidth":{"id":28144480,"value":"0"},"fullBackgroundColor":{"id":28144481,"value":"#fff0"},"conditions":{"id":28144482,"value":"[]"},"ratio":{"id":28144483,"value":"square"}}},{"id":1661002,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":28144484,"value":"Plastic Free Packaging"},"copy":{"id":28144485,"value":null},"media":{"id":28144486,"value":"image"},"image":{"id":28144487,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/wrcrttfgxb60rv6jdqv80h2nmhjvydgtb7fxnmwdko9i74ab.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":28144488,"value":null},"autoplayInBackground":{"id":28144489,"value":"1"},"titleSize":{"id":28144490,"value":"1"},"overlay":{"id":28144491,"value":"1"},"href":{"id":28144492,"value":null},"borderRadius":{"id":28144493,"value":"#{image.border.radius}"},"template":{"id":28144494,"value":"pod"},"padding":{"id":28144495,"value":"6"},"fullWidth":{"id":28144496,"value":"0"},"fullBackgroundColor":{"id":28144497,"value":"#fff0"},"conditions":{"id":28144498,"value":"[]"},"ratio":{"id":28144499,"value":"square"}}}],"properties":{"breakpoints":{"id":28144449,"value":"{\"xs\":1,\"sm\":3}"},"padding":{"id":28144450,"value":"2"},"spacing":{"id":28144451,"value":null}}},{"id":1661003,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":28144500,"value":"2"},"html":{"id":28144501,"value":"

Putting the environment first<\/h2>

When we read that 10% of worldwide CO2 comes from clothing, that 60% of clothes are made from or with plastic and that a dump truck per second of textiles waste goes to landfill or incineration every second, we knew we wanted to be part of the solution, not part of the problem. That's why we set out to become the a UK sustainable brand.<\/p>

Our products are made from GOTS certified organic materials, using renewable energy and designed to come back to be remanufactured when they're worn out.<\/p>

It's the advanced technology in our supply chain that makes this possible. Out in business-as-usual land, clothes are mass produced speculatively, producing massive amounts of waste: 40% of clothing is never worn. We only make what people need when they need it Those savings are spent on making organic cotton farming and renewables affordable. Robotics does the same thing, making the packing process 30% more efficient so the 10X increased cost of using sustainable packaging made from plants, not plastic is covered.<\/p>

The first working circular supply chain is a systemic approach to a total redesign of the way the clothing industry works. Changing the industry to become a circular economy changes the outcome. It's why we are here.<\/p>

Our products are printed to order and made from organic cotton using renewable energy. Each item is designed to be sent back when worn out, and new products are made from the material that's recovered.<\/p>

Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.<\/p>

Less inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.<\/p>

Modern Production<\/strong><\/p>

Our products are certified with OEKO-TEX\u2019s Standard 100, meaning that no hazardous chemicals are used or discharged during the printing of our products. The use of technology has enabled this transformation. By printing the products in real-time to order, we only make what you need, when you need it.<\/p>

Similarly, software runs the reverse logistics that enables products to be recovered and remade when worn out. From this integrated and digitised supply chain, efficiencies are created and the cost savings can be reinvested in the facilities, working conditions and team.<\/p>

Water clean enough to drink<\/strong><\/p>

Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where our products are dyed, the water is recovered, cleaned and recirculated. After settling and skimming, the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it.<\/p>

Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered.<\/p>

At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned, it is then used at the input for the next batch. It is a closed loop system.<\/p>

Carbon Neutral<\/strong><\/p>

Clean, renewable energy is a vital tool to reduce the worst effects of climate change. Throughout our supply chain, renewable energy is used. We are proud to be a carbon-neutral clothing brand. Our manufacturing operations run on solar power. Renewable energy is affordable, reliable and something we are committed to using.<\/p>

Within the factory, machine-to-machine communications technology allows the team to dynamically turn equipment on and off only when it is needed, balancing our manufacturing demand with on site generation.<\/p>


Plastic-free Packaging<\/strong><\/span><\/p>

By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.<\/p>

Reuse the packaging or colour it in<\/p>

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Putting the environment first<\/h2>

When we read that 10% of worldwide CO2 comes from clothing, that 60% of clothes are made from or with plastic and that a dump truck per second of textiles waste goes to landfill or incineration every second, we knew we wanted to be part of the solution, not part of the problem. That's why we set out to become the a UK sustainable brand.<\/p>

Our products are made from GOTS certified organic materials, using renewable energy and designed to come back to be remanufactured when they're worn out.<\/p>

It's the advanced technology in our supply chain that makes this possible. Out in business-as-usual land, clothes are mass produced speculatively, producing massive amounts of waste: 40% of clothing is never worn. We only make what people need when they need it Those savings are spent on making organic cotton farming and renewables affordable. Robotics does the same thing, making the packing process 30% more efficient so the 10X increased cost of using sustainable packaging made from plants, not plastic is covered.<\/p>

The first working circular supply chain is a systemic approach to a total redesign of the way the clothing industry works. Changing the industry to become a circular economy changes the outcome. It's why we are here.<\/p>

Our products are printed to order and made from organic cotton using renewable energy. Each item is designed to be sent back when worn out, and new products are made from the material that's recovered.<\/p>

Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.<\/p>

Less inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.<\/p>

Modern Production<\/strong><\/p>

Our products are certified with OEKO-TEX\u2019s Standard 100, meaning that no hazardous chemicals are used or discharged during the printing of our products. The use of technology has enabled this transformation. By printing the products in real-time to order, we only make what you need, when you need it.<\/p>

Similarly, software runs the reverse logistics that enables products to be recovered and remade when worn out. From this integrated and digitised supply chain, efficiencies are created and the cost savings can be reinvested in the facilities, working conditions and team.<\/p>

Water clean enough to drink<\/strong><\/p>

Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where our products are dyed, the water is recovered, cleaned and recirculated. After settling and skimming, the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it.<\/p>

Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered.<\/p>

At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned, it is then used at the input for the next batch. It is a closed loop system.<\/p>

Carbon Neutral<\/strong><\/p>

Clean, renewable energy is a vital tool to reduce the worst effects of climate change. Throughout our supply chain, renewable energy is used. We are proud to be a carbon-neutral clothing brand. Our manufacturing operations run on solar power. Renewable energy is affordable, reliable and something we are committed to using.<\/p>

Within the factory, machine-to-machine communications technology allows the team to dynamically turn equipment on and off only when it is needed, balancing our manufacturing demand with on site generation.<\/p>


Plastic-free Packaging<\/strong><\/span><\/p>

By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.<\/p>

Reuse the packaging or colour it in<\/p>

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